• Identify and shape new software and data platform opportunities from ground zero • Translate customer problems into compelling value propositions, pricing, and commercial strategy • Partner deeply with product and engineering leaders to ensure what’s built can win commercially and scale sustainably • Personally lead early go-to-market efforts, including enterprise sales, pilots, partnerships, and lighthouse accounts • Establish strong product-market fit through real customer adoption and committed revenue • Clearly articulate technical value, business outcomes, and ROI to non-technical buyers • Ensure early decisions around product scope, pricing, packaging, and deployment support a credible path to $100M+ in revenue • Build and refine ROI models, commercial narratives, and contract structures • Use customer and market feedback as a primary input into product strategy • Design the early commercial operating model for new products • Hire and develop initial commercial leaders and contributors • Represent Palmetto credibly with customers, partners, and the broader market