• Translate the Chief Product Officer’s strategic direction into actionable seasonal and annual merchandising plans by channel. • Manage SKU and assortment architecture with a focus on profitability, inventory health, and aligning products to customer expectations. • Partner with Planning to develop category forecasts, SKU productivity targets, and optimize in-season performance. • Use data and customer insights to make in-season adjustments that drive revenue, margin, and overall results. • Identify whitespace opportunities in products and presentations within brand and product guidelines. • Track competitor activity and translate insights into actionable opportunities related to assortment, colors, fabrics, styles, curated edits, trends, and pricing. • Partner with Marketing, Growth, Operations, Ecommerce, and Product to ensure cohesive go-to-market execution aligned to sales and merchandising goals. • Maintain alignment across teams on timelines, inventory, product priorities, and authentic brand storytelling. • Build visual and analytical tools to support merchandising execution and cross-functional alignment. • Manage, mentor, develop merchandising associates. • Implement best-in-class site merchandising to maximize conversion, discoverability, and engagement. • Drive seasonal and core sales to meet or exceed plan expectations. • Leverage product reviews, graphics, video, and fit tips to highlight product benefits. • Support PLP/PDP optimization, collections, and navigation to reinforce merchandising storytelling and sales plans. • Identify asset needs (photography, styles, colors) and partner with ecommerce to fill gaps. • Collaborate on A/B tests for content, pricing display, site pathing, and merchandising layouts. • Partner to maximize site performance through analysis of sales, category & product trends, seasonality, launch timing, customer cohorts, and LTV behavior. • Work with Marketing to align landing pages, sales plans, and campaign messaging. • Analyze site metrics (conversion, click-through, search behavior, funnel drop-off), return/exchange data, and product journey insights to inform merchandising actions and improve LTV. • Evaluate product combinations, bundles, and sets to optimize loyalty, retention, and customer lifetime value. • Synthesize weekly reporting into quarterly summaries highlighting insights, recommended actions, challenges, and opportunities. • Drive enhanced site presentation, copy, and assets to improve customer education and experience. • Own customer calls, focus groups, and wear tests to unlock customer mindset and identify opportunities to improve products, increase purchase frequency, and grow LTV.