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Senior Lifecycle Campaign Manager

Performance MarketingPerformance MarketingFull TimeRemoteTeam 51-200Since 2015H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

50 days ago

Salary

Not specified

Bachelor Degree6 yrs expEnglish

Job Description

• Own the strategy and execution of lifecycle campaigns across email, in-product messaging, and other channels • Build and optimize campaigns for key lifecycle stages: onboarding, activation, engagement, retention, and expansion • Partner with Product Marketing and Customer Success to translate product value into compelling, timely messaging • Develop and own our webinar strategy, executing a consistent and scalable webinar series • Develop and maintain automated nurture programs and triggered campaigns • Analyze campaign performance and customer behavior to continuously improve results • Experiment with messaging, timing, and channels to drive measurable improvements in conversion and engagement

Job Requirements

6+ years of experience in lifecycle, email, or growth marketing (B2B SaaS preferred)
Strong understanding of customer journeys and lifecycle marketing best practices
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo)
Data-driven mindset with experience analyzing performance and running experiments
Strong copywriting and messaging skills
Ability to manage multiple campaigns and priorities in a fast-paced environment
Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams