• Define and lead a bold vision for the agency’s paid media practice — connecting brand and demand strategies across search, social, display, programmatic, video and other emerging platforms. • Champion offering innovation, integrating new technologies, tools and channels (including AI and GEO) to keep the agency at the forefront of performance marketing. • Inspire conceptual excellence grounded in data and audience insight, balancing precision targeting with powerful storytelling. • Set the standard for outcome-based paid media that educates, engages and converts — transforming enterprise B2B brands into category leaders. • Fuel paid media growth. Partner with the Growth team and other agency leaders to shape integrated strategies that win new business and expand client relationships. • Scope, price, and sell high-impact engagements across paid media, ABM and integrated digital marketing. • Serve as a senior strategic advisor for executive clients, helping them connect marketing performance to business outcomes. • Lead strategy on high-value client programs, ensuring channel integration and cross-functional collaboration with PR, Creative, Content, Organic Social Media, SEO/GEO and Marketing Operations. • Translate complex data and market dynamics into actionable insights and measurable results. • Partner with analytics and strategy teams to develop robust measurement frameworks that connect upstream metrics (impressions, clicks, visits) with downstream outcomes (engagements, downloads, form fills), ensuring clear visibility into performance and business impact. • Build enduring relationships with senior marketing leaders at clients, earning trust through strategic counsel and business impact. • Partner with internal experts to design innovative pilots and test-and-learn initiatives that drive continuous performance improvement. • Build, mentor and inspire a high-performing team of paid media strategists and specialists. • Establish smart systems, workflows and frameworks to scale excellence and consistency. • Champion an inclusive team culture rooted in growth, learning and accountability. • Develop career pathways and foster continuous education in emerging paid trends, AI applications and analytics. • Align team efforts with agency goals, ensuring paid media delivers measurable client and business value. • Travel and spend time in person with our teams in Chicago and Boston, in particular. • Shape the agency’s overall direction, bringing paid media expertise to executive decisions on service innovation and market positioning. • Represent Walker Sands at industry events, conferences and thought leadership opportunities. • Partner with fellow SLT members to drive operational efficiency, financial performance and organizational health. • Own and manage the Paid Media P&L, ensuring disciplined financial decision-making across revenue forecasting, staffing, pricing and profitability to meet agency and department growth goals. • Grow the agency’s reputation as a leader in data-driven, creative, and outcome-driven B2B marketing.