• Act as a strategic yet hands-on manager responsible for designing the overarching approach for campaigns tied to strategic objectives. Define objectives, target audiences, messaging, and channels, then bring campaigns to life through execution. • Define high-value audience segments based on Ideal Customer Profile (ICP) data. Conceptualize, build, launch, and measure integrated marketing campaigns tailored to these segments to move prospects from awareness to closed-won. • Define long-form and short-form content needs to support campaign narratives. Write and evaluate content to ensure it maps effectively to the buyer's journey and is crafted specifically for direct response. • Utilize a "break-away mindset" to develop concepts that differentiate the brand from competitors, using unique messaging and tactics to disrupt standard industry tropes. • Use analytics to drive strategy, utilizing CRM and marketing automation and intent data to identify audience segments and optimize campaign flows for maximum conversion.