• Build and own multi-touch attribution models that connect marketing campaigns, channels, and touch points to product signups, trial starts, and pipeline • Partner with marketing to analyze campaign performance across paid, organic, and community channels—measuring impact on signup volume, user quality, and conversion rates. • Establish marketing data pipelines and ensure clean, standardized tracking across web analytics, marketing platforms, and product data. • Design, analyze, and interpret A/B tests across the website and product to optimize conversion rates at each funnel stage. • Own analytics for the product-led growth funnel: website conversion, signup flows, onboarding, and activation metrics. • Support broader marketing analytics needs including content performance, event impact, webinar analysis, and demand generation reporting. • Develop and standardize growth and marketing KPIs alongside leadership. Build and maintain a data dictionary for marketing attribution, growth, and product metrics. • Create dashboards and reports that track conversion rates, feature adoption, and user behavior. Proactively identify friction points and recommend data-driven experiments to improve performance. • Present insights and recommendations to marketing, growth, and leadership teams in a clear, actionable format.