• Create awareness, education and demand for LATICRETE products. • Drive sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships. • Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust. • Conduct product knowledge training, including product usage demos (hands-on and PowerPoint). • Review stocking profiles with distribution to maximize sales in local market. • Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings. • Help customers identify the best systems and products to meet their application needs. • Perform job site visits to provide technical support such as product installation training, gather information for product questions or concerns and document all information in Salesforce. • Actively participate in social media groups and communications as appropriate with customers. • Work with customers to provide LATICRETE product and systems specifications to best fit the needs of the project. • Develop a thorough Territory Business Plan to maximize the opportunities and focus on development areas to ensure the territory will meet or exceeds revenue targets. • Regularly review and adjust the Territory business plan throughout the year as business needs change. • Evaluate the territory distributor footprint to ensure sufficient coverage and product availability to end users. • Maximize market penetration in assigned territory. • Maintain Project Tracking files and Competitive Pricing files. • Work with territory partner, manager, and other teammates to share ideas to better service territory. • Establish promotions that can move the sales needle benefiting both Laticrete and our distribution partners. • Plan calendar and travel to ensure efficient and maximized facetime with key customers. • Update Salesforce to accurately reflect territory KPI attainment. • Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction. • Thoroughly investigate product claims in field, document and work with LATICRETE Technical Services to find resolution for product-related installation issues. • Attend industry events such as trade shows, local and national professional organization events. • Represent LATICRETE as a resource for product knowledge which may include working a booth, presenting to an audience or providing general information to attendees. • Participate in internal LATICRETE product and system training. • Learn industry trends and competitive landscape. • Participate in Sales skill enhancement training.