• You will own the sales and marketing storefront as the primary digital interface for sales team. • You will manage content availability, organization, usability, and governance within the platform in conjunction with HCP marketing and other item owners. • You will ensure the storefront supports omnichannel activation (digital, email, CRM, field enablement) and aligns with go-to-market strategies. • You will partner with IT, marketing, events and other stakeholders to ensure platform functionality, and access are met. • You will act as the primary point of contact between field teams and the storefront vendor. • You will translate field feedback into platform enhancements, workflows, and vendor requirements. • You will manage vendor performance, service levels, and roadmap alignment. • You will lead regular vendor and stakeholder touchpoints to review performance, issues, and opportunities. • You will track platform utilization, asset usage, and ordering behavior across field teams. • You will identify opportunities to optimize content mix, formats, and workflows. • You will drive adoption of digital and omnichannel assets to reduce reliance on print materials. • You will recommend and implement enhancements that improve efficiency and a better user experience. • You will own and manage the storefront budget, including vendor costs, print spend, and optimization initiatives. • You will monitor spend vs. utilization and identify cost-saving opportunities. • You will build business cases for investment shifts from print to digital and omnichannel solutions. • You will develop and deliver ongoing reporting on: Platform utilization and adoption, Print vs. digital usage trends, Cost savings and ROI, Omnichannel activation impact.