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Role Description

The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives. Reporting to the Director, Paid Marketing, we are seeking a seasoned performance marketer with deep expertise in crypto/web3 to lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives. This role is responsible for:

• Designing and managing a structured testing roadmap
• Evaluating new platforms
• Optimizing early-stage performance
• Identifying scalable opportunities that can evolve into core acquisition channels

In this role, you will act as the bridge between growth strategy and hands-on channel experimentation—bringing analytical rigor, creativity, and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products.

This is a fully remote position.

Qualifications

• 5+ years of hands-on performance marketing experience
• Experience in consumer tech products with a focus on transactional goals
• Proven track record running structured tests, pilots, or growth experiments
• Experience with nontraditional or emerging platforms is a strong plus
• Comfortable with analytics tools, attribution models, and performance metrics
• Strong communication skills to simplify complex learnings for stakeholders
• Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch
• Crypto native and/or crypto/web3 experience required

Requirements

• Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels
• Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels
• Evaluate high-potential channels (e.g., web3 DSPs, endemic web3 publishers, emerging social platforms, gaming)
• Partner closely with our in-house creative team to develop and test new formats for emerging channels
• Drive continuous campaign improvement through rigorous KPI analysis, testing, and optimization
• Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis
• Align with brand, lifecycle, and product marketing to connect learnings across the funnel
• Turn test learnings into repeatable frameworks, best practices, and internal documentation
• Present insights, trends, and recommendations to stakeholders in a clear, structured way
• Additional duties and responsibilities as assigned

Benefits

• Fully remote position
• Opportunity to work in a dynamic, fast-paced, and feedback-driven environment
• Chance to add value from day one in an incredibly visible role