• Lead demand generation programs to drive predictable pipeline growth • Align programs to pipeline coverage targets and revenue goals • Manage program budget efficiently and adjust programs to ensure CPL, CAC and ROI are on target • Partner with Sales and Customer Success to improve quality, conversion and velocity • Manage and scale Benevity’s ABM programs across 1:1 and 1:Few account tiers • Partner with Sales leadership to align account selection and engagement strategies • Deliver integrated plays across content, events, paid media, executive engagement and digital experiences • Lead programs that generate qualified pipeline through digital campaigns, webinars, events, and content • Optimize conversion across landing pages, nurture and sales handoff • Design tests to improve pipeline efficiency and cost per qualified opportunity • Track and optimize KPIs including lead → qualified account conversion, pipeline sourced and influenced • Establish reporting dashboards and continuously improve program performance through experimentation and insights • Share insights on performance to help the team gain data-driven decision-making and acumen • Coaching and developing high-performing marketers • Creating clear program ownership and success metrics • Driving cross-functional alignment with Sales and Customer Success • Building a culture of experimentation, accountability and growth