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Entry Level Marketing Lead – College GTM Strategy

Product MarketingProduct MarketingFull TimeRemoteTeam 1-10Since 2019Company SiteLinkedIn

Location

New York

Posted

51 days ago

Salary

$60K - $80K / year

Bachelor Degree3 yrs expEnglish

Job Description

• Build and scale the entire ambassador program from practically zero to nationwide. • Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation. • Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results. • Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships. • Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.). • Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups. • Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights. • Manage weekly growth experiments across campuses and use data to iterate.

Job Requirements

  • 1–3 years experience in student marketing, ambassador programs, college growth, or community building.
  • Deep understanding of college culture — ideally a recent grad or someone who has led campus programs before.
  • Proven ability to build and scale operational systems with lots of moving parts.
  • Strong communicator who’s high-energy, organized, and biased toward action.
  • Experience working with student creators, influencers, or ambassador cohorts is a big plus.
  • EdTech or consumer app growth experience preferred, but not required.

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