• Maintain and execute the CRM and Sales Data Audit process to set standards. • Perform data enrichment research and maintain appropriate data within the CRM. • Manage report requests to support sales representatives and sales leadership. • Consolidate and analyze sales data to support system integrity, process and performance. • Manage, test and implement CRM updates, changes, and enhancements. • Maintain dashboards, reports and KPI data within the CRM. • Work with sales team to resolve data integrity issues in support of CRM hygiene. • Provide reporting to Sales regarding lost business, new opportunities/pipeline, account onboarding, etc. • Manage sales account assignments and territory coverage model. • Serve as the subject matter expert for the sales organization in relation to systems and processes used within the sales cycle. • Conduct CRM system and process training. • Assist with the development of education and training content to establish core sales fundamentals for new and existing sales team members. • Assist with key projects and initiatives that drive overall sales growth.