• Lead U.S. downstream marketing strategy and execution for PolyNovo’s outpatient-focused wound care portfolio • Drive adoption, utilization, and market expansion across key outpatient care settings including wound care centers, physician offices, ASCs, and office-based procedural environments • Serve as the commercial voice of the customer, translating clinical value, reimbursement dynamics, and competitive insights into compelling positioning, messaging, campaigns, and sales enablement that directly impact revenue growth • Work cross-functionally with Sales, Medical Affairs, Market Access, Clinical, and Global Marketing partners to ensure strong execution across the full product lifecycle • Define positioning, value propositions, and messaging tailored to outpatient care settings • Support new product launches, line extensions, and indication expansion relevant to outpatient use • Develop and execute integrated marketing campaigns to drive awareness, trial, and adoption • Partner with Sales to translate strategy into field-ready tools, including: Sales decks & leave-behinds, Case studies and clinical storytelling, Objection handling and competitive positioning • Support national, regional, and local programs that accelerate outpatient growth • Monitor competitive activity and proactively evolve messaging and strategy • Partner with Market Access to ensure clear reimbursement positioning • Translate complex reimbursement pathways into simple, actionable field tools • Support educational efforts related to coverage, coding, and payment in outpatient settings • Align U.S. execution with global brand strategy while tailoring for local market needs • Contribute to annual marketing planning, budgeting, and performance measurement.