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Growth Marketing Analyst
Location
United States
Posted
4 days ago
Salary
$130.9K - $187K / year
Job Description
Role Description
This role is a key contributor to the marketing and analytics function, focused on driving measurable growth through data-driven insights and strategic decision-making. You will analyze the full marketing funnel, from awareness to monetization, identifying opportunities to optimize performance and maximize ROI. The Growth Marketing Analyst will partner closely with cross-functional teams, including Marketing, Finance, and Data Science, to ensure marketing investments deliver sustainable impact. This position requires strong analytical skills, expertise in marketing measurement, and the ability to translate complex data into actionable recommendations. You will own reporting, attribution modeling, and performance analysis while supporting experimentation and forecasting initiatives. The role offers exposure to a fast-paced, high-growth environment and the opportunity to shape the company’s growth strategy.
- Develop and maintain a comprehensive measurement framework across the full growth funnel, from awareness to monetization.
- Analyze marketing performance across paid, organic, lifecycle, partnerships, and brand channels, proactively identifying risks and opportunities.
- Build and manage dashboards and a single source of truth for cross-channel performance using BI tools like Looker or Tableau.
- Support marketing investment decisions through CAC, LTV, payback, and ROI analysis.
- Identify conversion bottlenecks and design experiments to drive scalable growth and optimization.
- Collaborate with Data Science and Data Engineering teams on A/B tests, incrementality studies, and data automation.
- Deliver actionable insights and recommendations to leadership to influence strategic and operational decisions.
Qualifications
- 5–7+ years of experience in Growth, Marketing Analytics, or Business Analytics roles.
- Strong proficiency in SQL and comfort working with large, complex datasets.
- Experience building dashboards and reporting solutions using Looker, Tableau, or similar BI tools.
- Deep understanding of marketing funnels, attribution modeling, experimentation, CAC, and LTV dynamics.
- Ability to translate analytical findings into financial and strategic insights for both technical and non-technical stakeholders.
- Strong problem-solving skills, attention to detail, and ability to proactively identify trends, risks, and opportunities.
- Comfortable operating in a fast-paced, high-growth environment with evolving priorities.
- Nice to have: experience in performance-driven organizations, subscription or consumer apps, marketing mix modeling, and optimizing channel portfolio allocation.
Benefits
- Competitive salary range: $130,900 – $187,000 USD (US national) with higher ranges for high-cost locations.
- Comprehensive health, dental, and vision benefits.
- Flexible work arrangements, including remote or office options.
- Employee stock options and equity participation.
- Unlimited vacation and 12 paid holidays annually.
- RRSP matching (Canada) or 401(k) matching (USA).
- Annual wellness stipend or healthcare spending account.
- Parental leave and learning & development opportunities.
- Company-sponsored team events, off-sites, and culture-building activities.
Job Requirements
- 5–7+ years of experience in Growth, Marketing Analytics, or Business Analytics roles.
- Strong proficiency in SQL and comfort working with large, complex datasets.
- Experience building dashboards and reporting solutions using Looker, Tableau, or similar BI tools.
- Deep understanding of marketing funnels, attribution modeling, experimentation, CAC, and LTV dynamics.
- Ability to translate analytical findings into financial and strategic insights for both technical and non-technical stakeholders.
- Strong problem-solving skills, attention to detail, and ability to proactively identify trends, risks, and opportunities.
- Comfortable operating in a fast-paced, high-growth environment with evolving priorities.
- Nice to have: experience in performance-driven organizations, subscription or consumer apps, marketing mix modeling, and optimizing channel portfolio allocation.
Benefits
- Competitive salary range: $130,900 – $187,000 USD (US national) with higher ranges for high-cost locations.
- Comprehensive health, dental, and vision benefits.
- Flexible work arrangements, including remote or office options.
- Employee stock options and equity participation.
- Unlimited vacation and 12 paid holidays annually.
- RRSP matching (Canada) or 401(k) matching (USA).
- Annual wellness stipend or healthcare spending account.
- Parental leave and learning & development opportunities.
- Company-sponsored team events, off-sites, and culture-building activities.
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