• Build, document, and maintain scalable operations processes that support Sales, Marketing, Accounting, and Tax teams. • Improve how we use Salesforce Sales Cloud, Marketing Cloud, and related GTM/marketing automation tools to support lead generation, nurture, campaign workflows, and automation for sales development. • Partner closely with Marketing to operationalize campaigns (list builds, audience segmentation, lead scoring, and routing) and ensure clean handoffs to Sales. • Support Salesforce administration (workflows, configuration, and integrations) to improve data quality and efficiency. • Maintain clear documentation for sales and marketing processes, workflows, and data definitions. • Ensure accurate, consistent data across Salesforce and connected systems for outreach, reporting, and analysis. • Analyze inbound and outbound funnels to identify bottlenecks, improve conversion rates, and uncover growth opportunities. • Build and maintain reports and dashboards that show key performance metrics and pipeline health. • Help refine pipeline and revenue forecasting models and measure marketing campaign performance and attribution. • Regularly review workflows, processes, and automation to simplify, standardize, and scale. • Contribute to special projects that enhance our sales and marketing operations function (e.g., territory design, quota support, sales compensation analysis). • Stay up to date on sales and marketing operations trends and suggest new tools, processes, and analytics.