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Role Description

The American Heart Association is seeking a results-driven Business Development Manager to expand adoption of the Professional Education Hub (PEH), the Association’s digital learning platform delivering science-based continuing education and workforce development solutions for healthcare organizations. This position can be home-based.

This role is responsible for:

• Generating new enterprise relationships.
• Building a qualified sales pipeline.
• Closing revenue opportunities with health systems, hospitals, academic institutions, and healthcare organizations.
• Leading consultative sales engagements that position the PEH as a strategic workforce education solution aligned with the latest Association’s science.

Success in this role requires:

• Consistently building pipeline coverage.
• Leading complex sales cycles.
• Driving enterprise adoption across healthcare systems.

Responsibilities

• Enterprise Account Development:
  • Identify and pursue opportunities within hospitals, health systems, academic institutions, EMS agencies, and entities in the healthcare sector.
  • Conduct discovery conversations to understand workforce training needs, compliance requirements, and clinical education priorities.
  • Position the PEH as an interpersonal solution supporting clinical competency, patient safety, and workforce development.
  • Expand relationships within client organizations by engaging clinical leaders, education teams, and administrative stakeholders.
• Solution Positioning & Client Engagement:
  • Present the Association’s education portfolio, including CE courses, clinical education pathways, and subscription-based learning solutions.
  • Collaborate with internal subject matter authorities and product teams to align offerings with client needs.
  • Deliver compelling presentations, demonstrations, and proposals to senior healthcare leaders.
  • Represent the Association at conferences, customer meetings, and industry events.
• Sales Operations & Performance Management:
  • Maintain well-adapted pipeline hygiene, including accurate opportunity stages, revenue projections, and defined next steps.
  • Track and report sales activity, pipeline coverage, and revenue progress against targets.
  • Collaborate with marketing and operations teams to convert leads and advance opportunities.
  • Continuously refine outreach strategies based on market feedback and sales performance.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Three (3) years of experience in B2B sales, business development, or enterprise account management.
• Experience using consultative selling approaches to identify organizational needs and align solutions across multiple stakeholders.
• Ability to generate a pipeline through proactive prospecting.
• Experience leading complex sales cycles with multiple stakeholders.
• Strong communication and presentation skills.
• Ability to lead multiple opportunities simultaneously while maintaining principled sales execution.
• Experience using CRM systems to lead pipeline and forecasting.
• Ability to travel up to 30–40% local and overnight stay.

Preferred Experience

• Experience selling into hospitals, health systems, or healthcare organizations.
• Background in healthcare education, continuing education, or digital learning platforms.
• Familiarity with accreditation or clinical education environments.

Benefits

• This position is incentive eligible based on achieving certain targets with the potential to earn up to 10% of your base pay.
• Competitive base salary with regular market value reviews.
• Annual salary planning and incentive programs.
• Wide array of benefits including medical, dental, vision, disability, and life insurance.
• Robust retirement program that includes an employer match and automatic contribution.
• Employee assistance program and wellness program.
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees, increasing based on seniority level.
• Total of 12 paid holidays off each year.
• Tuition Assistance program for career development.