• Grow Valpak Clipp Direct Mail revenue by $50MM+ • Establish Valpak Clipp as a best-in-class Direct Mail strategy and execution partner • Drive measurable improvements in cost per lead, cost per acquisition, and ROI • Own all custom Direct Mail program revenues • Lead Direct Mail–first strategies for clients with $500K+ annual potential • Drive new client acquisition, cross-sell, and upsell initiatives • Serve as executive sponsor for key Direct Mail clients • Lead Generation campaigns • Optimize inventory using PlusOne Data, Postal & Optimization Excellence • Integrate Advantage Connect, Residential Targeting, and CTV • Own campaign measurement frameworks and reporting