• Develop and maintain a cohesive content strategy that supports brand positioning, organic discoverability, and thought leadership. • Own the editorial calendar across web and social, informed by SEO, AEO, audience insights, and business priorities. • Create, edit, and optimize content across formats, including blog posts, social content, web pages, emails, and light multimedia. • Ensure content reflects Concord’s brand voice, messaging standards, and content governance guidelines. • Own day-to-day management of Concord’s organic social media channels, including LinkedIn, YouTube, and Meta/Instagram. • Plan, publish, and optimize social content to increase reach, engagement, and follower growth. • Use social media as a discovery engine by aligning posts with SEO and AEO priorities, keyword themes, and high-performing content. • Monitor social trends and platform best practices to identify new opportunities for visibility and engagement. • Apply SEO and AEO best practices to content creation and optimization across web and social channels. • Partner with Demand Generation to ensure content supports organic search performance and AI-driven discovery. • Use performance insights to refine topics, formats, and distribution strategies. • Partner with Product Marketing to translate product narratives and thought leadership into accessible, audience-focused content. • Collaborate with internal and external creative partners, including Concord’s Public Relations partner, to produce high-quality content efficiently and aligned with campaign objectives. • Track and report on audience reach and engagement for organic content and social media, using insights to guide ongoing optimization.