This position is 100% remote anywhere in the US

 

Overview:

We are seeking a Senior Marketing Campaigns Manager to lead strategic, revenue-driving programs across our B2B SaaS portfolio. This role sits within the Campaign Center of Excellence and owns integrated campaign strategy from planning through performance optimization. You will lead Account-Based Marketing initiatives, with deep expertise in 6sense to identify, prioritize, and engage high-value accounts. Working closely with Sales, Product Marketing, and Digital teams, you will align campaigns to business goals and pipeline targets. This is a highly visible role for someone who blends strategic thinking with strong execution. If you are driven by measurable impact and thrive in enterprise marketing environments, we would like to meet you.

What you will do:

• Lead end-to-end campaign strategy to drive qualified pipeline and revenue growth across priority segments.
• Own and scale Account-Based Marketing programs using 6sense to identify, prioritize, and engage target accounts.
• Translate company growth objectives into integrated, multi-channel campaigns across digital, email, content, paid media, and events.
• Partner closely with Sales leadership to align on account selection, messaging, activation, and follow-up strategy.
• Use intent data, buying stage insights, and engagement signals to personalize outreach and improve conversion rates.
• Manage campaign budgets, forecasts, and performance metrics to ensure measurable return on investment.
• Analyze campaign performance and deliver clear reporting tied to pipeline and revenue impact.
• Collaborate with Product Marketing to refine positioning and ensure consistent messaging across the buyer journey.
• Drive alignment across marketing, sales development, and operations to optimize lead management and account engagement.
• Mentor team members and contribute to best practices within the Campaign Center of Excellence.

What we are looking for:

• Bachelor’s degree in Marketing, Business, or a related field. Equivalent work experience will be accepted in place of a degree.
• 8 or more years of experience in B2B marketing within a SaaS organization.
• 3 or more years of direct experience leading Account-Based Marketing strategy and execution.
• 2 or more years of hands-on experience with 6sense, including account targeting, segmentation, and campaign orchestration.
• Proven success driving measurable pipeline growth in partnership with enterprise sales teams.
• Strong experience with marketing automation platforms and customer relationship management systems.
• Demonstrated ability to use data and intent signals to inform targeting and campaign optimization.
• Experience managing cross-functional initiatives with multiple stakeholders.
• Travel is required: No.
• Familiarity with enterprise data, analytics, or automation solutions is a plus.