• Collaborate with other Stitchers on the Delivery team, including Business Strategists, Marketing Strategist, and Technical Producers (email developers) to gather and analyze technical requirements, ensuring Braze and partner technologies are optimally configured within the customer’s existing martech stack • Provide detailed documentation, define integration points, and ensure seamless data flow across platforms. • Develop comprehensive functional design specifications that outline how Braze’s features will support the customer's business goals. This includes defining workflows, user journeys, and business rules to deliver an efficient and scalable solution • Design and implement end-to-end solutions that bridge the gap between business objectives and technical execution. You'll ensure the architecture is robust, scalable, and tailored to meet specific customer needs while integrating seamlessly with the broader technology ecosystem • Build and manage complex data structures, including user attributes and events, to support personalized customer experiences. You'll define how customer interactions and behaviors are tracked and leveraged to enhance engagement strategies • Utilize Braze’s segmentation tools to design dynamic and static audience segments based on user behaviors, preferences, and lifecycle stages. You'll ensure that segments are leveraged effectively for targeted messaging and personalized campaign experiences • Design and implement sophisticated campaign flows using Braze’s Canvas tool, incorporating multi-step, multi-channel journeys that drive customer engagement. You’ll develop logic to automate actions, such as messaging triggers and conditions, based on real-time customer interactions and behaviors • Bring new ideas, recommendations, and solution write-ups to other Solution Architects directly, within projects, or during office hours • Effectively manage your time to achieve quarterly billable hour targets • Stay informed about the latest advancements in Braze and its technology integration partners, as well as other relevant technologies in the marketing technology space by earning and maintaining a minimum of 3 Braze certifications, including the Braze Digital Strategist certification • Occasionally travel, up to 20%, to client sites to actively participate in strategic discussions with a high level of engagement • Perform additional duties as assigned and needed