• Own revenue growth across consumer vertical demand accounts, including net-new acquisition and expansion of existing advertisers. • Build and manage a high-quality pipeline of financial services, subscription, lifestyle, and retail brands with significant performance media budgets. • Develop and execute a strategic territory and account plan focused on long-term demand growth and wallet share expansion. • Create and deliver forecast accuracy and revenue predictability aligned to quarterly and annual targets. • Partner with internal Demand Strategy, Product, and AS teams to optimize advertiser performance and scale spend. • Translate customer acquisition and retention goals into tailored demand solutions that drive measurable CPA, LTV, and ROAS outcomes. • Build senior-level relationships across Growth, Performance Marketing, Brand, and Executive leadership within target organizations. • Lead complex commercial negotiations including pricing models, testing frameworks, and performance guarantees where appropriate. • Identify emerging market trends across post-transaction commerce, performance media, and consumer monetization to inform GTM strategy. • Develop compelling business cases that drive adoption, budget reallocation, and long-term demand commitment. • Establish clear success metrics and continuously optimize toward performance and revenue scale.