• Own Mezzetta’s retail channel strategies in partnership with the CSO • Lead the full annual planning cycle, including timeline development, milestones, templates, and governance. • Collaborate with Sales and partner cross-functionally to build bottom-up channel and customer revenue, volume, trade, marketing, innovation, and cost assumptions. • Consolidate financial projections from AOP (sales, margin, SG&A, trade spend, promotional investment). • Translate strategic priorities into financial and operational targets. • Facilitate alignment meetings and executive reviews to finalize the AOP. • Monitor and maintain AOP tracking/adherence through fiscal year. • Ensure trade spend, promotional calendars, pricing, and innovation plans are reflected in forecasts. • Evaluate risks and opportunities across customers, retailers, and channels. • Challenge assumptions to ensure realistic and achievable revenue targets. • Actively partner with Finance and Marketing to build and manage financial models supporting volume, revenue, gross margin, and contribution forecasts. • Lead post-event trade ROI analysis and inform annual trade budgets with Finance. • Conducts sensitivity and scenario analyses (pricing, cost inflation, promotional lift, mix shifts). • Build and refine customer segmentation, pricing, and promo guardrails. • Drive performance analytics across syndicated data, retail portals, and internal scorecards. • Collaborate with the Customer Sales Lead, Commercial Finance, Shopper Insights, Category Strategy and Category Management too identify and execute the initiatives that support overall sales goals. • Partners with Marketing and Innovation to align new product launches to customer/channel opportunities including market performance expectations. • Oversee sales operations and internal processes to ensure customer-facing teams are equipped to execute with accuracy, speed, and consistency. • Co-own, with Supply Chain Planning Manager, Product Management Review (PMR) and Demand Management Review, step 1&2 of S&OP process. • Collaborate with Finance, Marketing and Supply Chain for Integrated Financial Reconciliation (IR), step 4 of S&OP process. • Net Revenue management ownership; oversee area trade budgets, ensuring efficient allocation and spending to achieve business objectives. • Participate in vetting and implementation of Net Revenue new system design, acting as Lead for Sales function and partnering with Finance and IT to execute. • Field communication: serve as the primary point of contact for communicating critical brand updates and sales priorities to the field sales team • Identify and address risks, opportunities, and solutions that balance both customer requirements and business needs • Conduct ad hoc business analysis to address emerging challenges or opportunities • Maintain strong working relationships Marketing team, Category Management, Sales Finance, and cross-functional teams (Brand, Finance, Supply Chain) • Coordinates with the CSO on all P&L decisions. • Support board-level sales analysis as requested.