• Identify and recruit commercial and industrial facilities suitable for participation in the VPP. • Develop a pipeline of target sites including hotels, cold storage facilities, manufacturing plants, office buildings, and retail chains. • Conduct outreach via calls, meetings, conferences, and industry partnerships. • Present the value proposition of VPP participation, including revenue opportunities from demand response and capacity markets. • Work with facility managers and energy managers to evaluate site suitability. • Build long-term relationships with building owners, operators, and energy consultants. • Negotiate participation agreements with commercial sites. • Coordinate with internal technical teams to onboard sites and integrate their assets into the VPP platform. • Track and manage contracts and participation status. • In conjunction with the Director of Partnerships, identify strategic partnerships with energy service companies, building automation providers, and property management firms. • Stay informed about regional demand response programs, capacity markets, and utility incentives. • Maintain CRM records of leads, site evaluations, and signed agreements. • Track KPIs such as MW enrolled, number of sites recruited, and contract conversion rates.