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Role Description

As a Product Manager, Internal Tools at Fanatics Betting & Gaming (FBG), you will build and scale internal platforms and back-end systems that support the entire operations ecosystem across FBG. This role is focused on enabling operational teams—including promotions, rewards, loyalty, and customer support—through intuitive, scalable, and data-driven internal tools that power customer-facing experiences.

You will partner closely with operations, engineering, analytics, design, and a Senior Product Manager to define requirements, prioritize roadmaps, and deliver high-impact internal tooling. This role will also support chatbot and AI initiatives by helping translate operational needs into automation, intelligent workflows, and platform enhancements.

Responsibilities

• Own and deliver internal tools and platform features end to end, from defining back-office and operational requirements through development, launch, and iteration.
• Write clear user stories and product requirements that support operations, chatbot & AI workflows across the FBG operations ecosystem.
• Partner closely with operations, promotions, analytics, UI/UX, and engineering teams to identify gaps in existing back-end systems and internal workflows, and translate those needs into scalable product solutions.
• Support chatbot and AI initiatives by collaborating with a Senior Product Manager, operations, and engineering to define use cases, workflows, and tooling that enable automation and intelligent support experiences.
• Use data, research, and operational insights to inform roadmap priorities and measure product success against defined KPIs.
• Design and articulate internal user flows, edge cases, and operational journeys to ensure high-quality, efficient, and intuitive tooling for internal users.
• Partner with engineering teams to build scalable Salesforce-based workflows and additional internal tools platforms that improve operational efficiency and accuracy.
• Work with third-party partners as needed to enhance or extend internal tools and operational capabilities.
• Contribute to go-to-market planning for internal tool launches, ensuring operational readiness, documentation, and successful adoption by internal teams.
• Develop a deep understanding of the FBG platform, operational processes, and the unique role internal tools play in enabling real-money gaming experiences.
• Operate with a high degree of autonomy, independently driving problem discovery, requirements definition, and delivery of internal tools while aligning closely with senior product leadership and cross-functional partners.

Qualifications

• 3 plus years of experience as a Product Manager, preferably in an agile, B2C digital product organization.
• 3 plus years of experience owning end-to-end product features, including back-office workflows, backend system requirements, data needs, and front-end functionality.
• Experience building products for internal or operational users (e.g., promotions, customer support, risk, compliance, or content teams) preferred.
• Familiarity with Salesforce-based tools or CRM / CMS platforms preferred.
• Exposure to AI-, automation-, or chatbot-related product initiatives preferred, with the ability to support more senior product leadership in this space.
• Strong ability to partner effectively with engineering teams and clearly communicate technical and product requirements.
• Excellent written and verbal communication skills, with the ability to clearly articulate product decisions and tradeoffs.
• Highly collaborative, with a track record of working cross-functionally across operations, analytics, design, and engineering teams.
• Experience in the online gaming, betting, or casino industry is a plus, but not required.

Requirements

• The base salary range for this role is $125,000-$156,000 depending on job-related knowledge, skills, and experience.
• This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.
• Salary range is listed in USD; ranges will change based on country of residence.
• In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more.
• We’ll also give you $700 to set up your home office!

Benefits

• Medical, Dental, Vision.
• 401K.
• Paid time off.
• GymPass.
• Pet Insurance.
• Family Care Benefits.
• Free Shipt deliveries.
• $700 to set up your home office.