• Collaborate with leadership to define the product roadmap, prioritizing initiatives that align with Extend’s mission to revolutionize the post-purchase experience. • Drive the end-to-end product lifecycle for specific features—from initial discovery and requirement gathering (PRDs) to launch and post-launch optimization. • Partner closely with Engineering, Design, and stakeholders to deliver persona-first, data-driven solutions while navigating technical trade-offs and business goals. • Leverage user research, product analytics and A/B testing to iterate on features and advocate for the best user outcomes. • Identify opportunities to integrate AI-assisted tools and workflows to enhance the merchant experience and automate internal processes. • Actively engage with internal Customer Success teams to gather feedback, identify pain points, and translate them into actionable product requirements. • Participate in sprint planning, backlog grooming, and retrospective meetings, providing clear direction and ensuring the team is focused on the highest-priority tasks.