• Source proposals from a variety of U.S. federal government agencies as well as governments from around the world • Build responses to proposals and compelling response templates that convey Kpler’s value and product specifications to drive sales opportunities. • Develop and implement comprehensive product marketing strategies for government audiences that drive adoption and retention of Kpler products for government clients. • Craft compelling messaging and positioning that differentiates our products in the market. • Collaborate with product management to gain deep product expertise. • Develop & organize sales enablement materials deliverables with design colleagues. • Develop training to ensure our sales team is equipped to sell effectively. • Conduct competitive analysis to inform strategic marketing decisions and product positioning. • Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth. • Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed. • Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts. • Engage with customers to gather testimonials and case examples to showcase the value of our products. • Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.