• Lead the development and rollout of the company narrative, product positioning, PR messaging, and GTM strategy for the healthcare market • Build and execute marketing strategies and campaigns that expand awareness, generate qualified funnel growth, and support customer acquisition and retention in a cost‑effective manner • Oversee product marketing, including segmentation, buyer insights, competitive intelligence, and sales enablement • Lead account-based marketing strategies that support adoption, loyalty, referenceability, and expansion • Direct all demand generation programs, including SEM, SEO, ABM, and paid media, with clear ROI, CAC efficiency, and qualified funnel contribution targets • Own the company’s events and trade show strategy, ensuring consistent messaging, strong presence, and measurable and cost‑responsible pipeline impact • Improve messaging, content, and campaign performance through ongoing analysis and insights sharing across the organization • Leverage owned and third‑party channels to broaden reach and strengthen brand authority at efficient cost • Manage and develop a high‑performing marketing team that delivers creativity, operational excellence, and measurable results