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Role Description

As a Senior Paid Digital Media Manager at 321, you will lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance (home, auto, and related product lines) and business services industries including roofing, legal services, real estate, healthcare, and home services.

• Own the full-funnel media strategy and execution—from awareness and consideration through quote generation, application completion, policy binding, and retention.
• Integrate paid media with CRM automation, email marketing, and customer lifecycle programs.
• Manage and mentor digital specialists, driving the paid media philosophy across the agency.
• Pioneer innovative approaches to performance marketing in regulated industries.
• Serve as a strategic partner to clients seeking measurable business growth through data-driven digital advertising.

Qualifications

• 7+ years of experience in strategic digital media planning and hands-on paid advertising execution, preferably in an agency environment.
• 3+ years of direct experience managing paid media campaigns for insurance products or financial services required.
• Proven track record of successful lead generation and customer acquisition campaigns for insurance brands.
• Expert-level proficiency in Google Ads with proven success across Search, Display, Performance Max, and YouTube campaigns.
• Advanced Meta advertising expertise with demonstrated results across Facebook and Instagram.
• Strong experience with LinkedIn Campaign Manager, programmatic display, and emerging paid channels.
• Hands-on experience with landing page optimization, conversion rate optimization (CRO), and funnel testing.
• Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.

Requirements

• Deep understanding of insurance sales funnels, quote generation optimization, and policy conversion strategies.
• Experience managing substantial monthly media budgets ($50K+ per month across multiple clients).
• Working knowledge of CRM platforms (HubSpot, High Level, Salesforce Marketing Cloud) and marketing automation.
• Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking implementation.
• Experience with data visualization and reporting tools (Looker Studio, Power BI, Tableau, or similar).
• Understanding of multi-touch attribution modeling and customer journey analysis.
• Familiarity with insurance advertising compliance requirements and regulated industry marketing.
• Ability to prioritize, multi-task, solve problems effectively, and remain professional and constructive in all situations.

Benefits

• Health, dental, and vision insurance.
• 401K after one year of employment.
• 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years].
• 3 Sick/Mental Health Days.
• 8 Hours Volunteer Time.
• Additional PTO at holiday and management discretion.
• Paid parental leave.
• Professional development opportunities.
• Leadership training opportunities and career advancement pathways.
• A collaborative, creative, and ambitious team environment.

Company Description

321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heart — and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work.