Teton Ridge

This role is responsible for executing email campaigns for owned brands and sponsors, managing sponsor placements, and revamping the email marketing framework to establish predictable cadence flows like welcome and nurture series. The manager will also focus on maintaining and improving subscriber profiles to reduce costs and increase engagement, while leading the consolidation of multiple Email Service Providers (ESPs) into Klaviyo.

The role involves owning and optimizing paid media channels across platforms like Google, Meta, and TikTok to drive brand awareness and customer acquisition while efficiently scaling ad spend to maintain strong ROAS and healthy CAC. Additionally, the manager will drive funnel improvements through A/B testing, implement lifecycle marketing strategies, and analyze customer behavior to refine acquisition and retention efforts.