• Develop offering strategy: Design tiered DV360 service packages that align with client needs and our broader solutions architecture • Platform guidance framework: Create a DV360-specific ad policy and category framework that brings clarity to how DV360 can be applied for regulated or nuanced categories as part of multi-platform client solutions • Product positioning: Create clear value propositions that articulate our DV360 capabilities and how they integrate into omnichannel and programmatic offerings • Sales enablement: Build playbooks, pitch decks, case studies, and training materials that help sales and account teams confidently incorporate DV360 into client recommendations • Technical implementation: Establish standards for ad tag implementation, reporting infrastructure, and measurement frameworks that align with existing reporting and analytics ecosystems • Packaging and pricing: Define how DV360 services are packaged—standalone, bundled, or embedded within omnichannel solutions—in alignment with broader media and technology strategies • Technical guidance: Establish best practices and integration strategies with complementary platforms (Google Analytics, Campaign Manager 360, Search Ads 360, etc.) • Cross-functional collaboration: Work closely with sales, client services, product, and technical teams to ensure DV360 capabilities are consistently applied across client engagements • Thought leadership: Stay current on DV360 updates, programmatic trends, and policy changes, translating insights into practical guidance for internal teams • Client consultation: Partner with account teams on strategic opportunities, scoping, and RFP responses to support thoughtful, multi-platform client solutions