An unapologetic bra brand for women with small cup sizes.

Director of Brand, Integrated Marketing

MarketingMarketingFull TimeRemoteTeam 11-50Since 2017H1B SponsorCompany Site LinkedIn

Location

United States

Posted

45 days ago

Salary

$150K - $170K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Define, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns and product launches • Develop and lead go-to-market, content, and brand strategy that establishes Pepper as a premium, culturally relevant, and inspiring global brand • Drive and own Brand Awareness, Traffic via owned and earned channels, Content Engagement and Customer Loyalty • Shape how Pepper shows up in the world, positively impacting millions of women • Balance of creativity, strategic and financial oversight, executional excellence, and inspire teams • Develop creative strategies that build brand awareness, unlock value in target customer segments, and establish Pepper’s positioning in the market • Clarify and amplify Pepper’s brand positioning and identity into cultural resonance through campaigns, storytelling, partnerships, and activations • Maintain deep understanding of Pepper’s customer and deliver customer insights through data, research, interviews, and surveys to inform and optimize strategies • Partner closely with Creative to fiercely protect, champion, and elevate Pepper’s brand execution • Monitor trends, cultural shifts, and market activity to anticipate opportunities for growth and relevance • Lead as the Brand Marketing voice in the product development process to shape strategic go to market plans • Oversee Copy and the execution of content • Own the development of the annual content plans — build, align, and execute the master integrated campaign calendar including evergreen messaging, product launches, key seasonal stories, and tentpole promotions • Drive performance through storytelling — integrate trend, product, promotion, and assortment data into cohesive narratives that increase customer loyalty and new customer acquisition • Lead cross-functional collaboration with Merchandising, Creative, Ecommerce and Growth Marketing for effective and strategic decision making • Inform PR strategy to communicate key launches and brand relevancy in market and secure coverage and partnerships

Job Requirements

Passionate about Pepper’s mission to redefine body standards and lives Pepper’s brand and ethos
10+ years of brand marketing or integrated marketing experience at a fast-growing, digital consumer brand
Must have prior experience at an e-commerce apparel brand
Proven success leading campaigns that bridge creative and commercial objectives
Exceptional communication and leadership skills with the ability to influence, inspire, and lead teams
Highly collaborative, proactive and excels in dynamic, founder-led environments
A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions
Creative visual and verbal storyteller who can capture the heart of a brand
Thrives in fast-paced startup environments with the ability to manage multiple priorities, complex timelines and multiple stakeholder perspectives
Strong organizational, communication and project management skills
Comfortable with challenging the status quo and proposing wild ideas *that might just work*
A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking

Benefits

Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
Company matched 401K plan up to 3%
Generous paid time off program including flexible PTO days, federal holidays, and sick days
Flexible remote workplace
Paid parental leave for qualifying employees
Monthly wellness stipend
Annual company-wide offsite
Have a huge role in the growth of a company with a meaningful mission