• Onboard and support clients using our Direct Marketing Services (DMS). • Serve as a strategic expert in lifecycle marketing, email marketing, and direct response. • Elevate the sophistication of campaign planning and testing methodologies. • Guide performance analysis and introduce best practices and optimization frameworks. • Ensure clients maximize their ROI and that team metrics remain strong and consistent. • Lead the strategy, development, and optimization of multi-channel campaigns (email, SMS, direct mail). • Partner with internal creative, technical and client teams to guide messaging, targeting, and design overall campaign structures. • Define and maintain campaign standards—including deliverability, compliance, and design guidelines. • Track and analyze campaign performance metrics and provide timely reporting and insights to leadership. • Identify opportunities to enhance campaign effectiveness and the client experience. • Review and refine campaign content through editing, proofreading, and occasional copywriting.