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The Solutions Architect, Director will partner with the DMS CTO to design and deliver a modern, flexible AdTech and data architecture that connects LOCALiQ’s CRM/financial/business systems with its proprietary campaign platform and external publishers (Google Ads, Facebook/Meta, Microsoft, Yelp, Snapchat, TikTok, etc.). Our ideal candidate comes from a digital marketing agency environment and has hands-on experience integrating AdTech platforms with CRM and billing/finance systems to support scalable, repeatable campaign operations. This is a new role with high growth opportunities to build out a team and execute the vision. Initially, this is a hands-on role to quickly gain domain and stack-specific knowledge.

The role balances big-picture architecture with hands-on implementation, guiding the transformation of people, processes, and legacy systems into a unified, scalable operating model optimized for omni-channel performance marketing.

Mission of the role
The mission is to lead the modernization of LOCALiQ’s advertising technology stack—standardizing data, workflows, and tools—so that teams can plan, launch, optimize, and measure omni-channel campaigns with speed and reliability while improving cost-per-lead, cost-per-acquisition, and ROAS outcomes.
This includes defining the target architecture, coaching teams through change, and owning the delivery of critical integrations and workflow automations across Google Ads, Facebook Ads, and other key media channels, as well as CRM and financial systems.

Key responsibilities

Architecture and modernization

• Define a target architecture that connects CRM/financial/business systems, LOCALiQ’s AdTech platform, data warehouse/BI, and external publisher APIs (especially Google Ads and Facebook/Meta) into a cohesive ecosystem.
• Assess legacy tools and workflows; create pragmatic migration plans that reduce technical debt while minimizing disruption to active multi-channel campaigns.
• Standardize data models, identifiers, and event flows so customer, campaign, financial, and performance data are consistent and reconcilable across systems.

People and process transformation

• Map current people/process/technology interactions across sales, account management, ad operations, analytics, and finance, then design improved future-state workflows. 
• Establish governance for how new products, campaign types, and publisher integrations are introduced, documented, and trained across teams.
• Coach teams through change, translating architecture decisions into simple playbooks, checklists, and operational standards.

Hands-on delivery and execution

• Lead the design and implementation of integrations between CRM/financial/business systems and LOCALiQ’s campaign platform, including campaign setup, pacing, budget management, and performance feedback loops.
• Configure and, when needed, write code/scripts to orchestrate campaign creation, updates, targeting, and reporting across publishers via APIs (Google Ads API, Facebook Marketing API, and others). 
• Build and maintain templates, configuration libraries, and automation rules that reduce manual work and errors in campaign onboarding, optimization, invoicing, and revenue recognition.

Minimum qualifications

• 7–10+ years in solution architecture, AdTech/MarTech engineering, or related technical leadership roles with ownership of complex integrations and workflow automation, ideally in a digital agency environment.
• Strong hands-on experience with major digital advertising platforms and their APIs, including Google Ads and Facebook/Meta.
• Experience working with data models and SQL using BI/reporting tools (e.g., Looker Studio/Google Data Studio, Power BI, Tableau).
• Proven track record modernizing legacy systems into modular, API-driven architectures while maintaining business continuity.
• Strong skills with web technologies, APIs, data modeling, and scripting, including integrating CRM and financial/billing platforms with AdTech stacks.
• Detailed process knowledge of Quote-to-Cash within an AdTech or Digital Marketing Agency.

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The annualized base salary for this role will range between $160,000 and $180,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable