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Paid Social Ad Builder
Location
United States
Posted
12 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
We are looking for a Paid Social Ad Builder who will be responsible for the execution and operational management of paid social campaigns across Meta, TikTok, and AppLovin.
- Build and launch performance marketing campaigns across Meta, TikTok, and AppLovin.
- Ensure all campaigns follow established naming conventions and account structure.
- Implement campaign setups including CBO, ABO, audience targeting, and ad variations.
- QA creative assets to ensure they meet brand guidelines and platform requirements.
- Maintain organized libraries of creative assets and performance insights.
- Track creative performance and maintain an internal swipe file of top-performing ads.
- Implement and verify tracking setups including pixels, events, and UTMs across platforms.
- Ensure campaigns are properly configured for accurate attribution and reporting.
- Flag tracking issues before campaigns go live.
- Track key paid social metrics including creative hit rate and campaign performance.
- Prepare weekly performance updates ahead of growth team meetings.
- Identify patterns among top-performing creatives, products, and creators.
- Monitor TikTok Shop reviews and flag negative feedback to internal teams.
- Track key TikTok Shop metrics including GMV, orders, conversion rate, and AOV.
- Support campaign execution and creative launches related to TikTok Shop growth.
- Recommend tactical optimizations to media buying leads.
- Support audience testing, ad copy testing, and creative testing initiatives.
- Conduct landing page audits and assist with A/B testing opportunities.
Qualifications
- 1–3 years of hands-on experience managing campaigns in Meta Ads Manager
- Familiarity with CBO, ABO, custom audiences, lookalike audiences, and pixel events
- Experience launching and managing paid social campaigns
- Strong written English communication skills
- Strong attention to detail and organizational skills
- Experience working with U.S.-based ecommerce or DTC brands.
- Exposure to campaigns on TikTok and AppLovin is a plus
Benefits
- Competitive salary in the US.
- Fully remote work environment with flexible scheduling
Job Requirements
- 1–3 years of hands-on experience managing campaigns in Meta Ads Manager
- Familiarity with CBO, ABO, custom audiences, lookalike audiences, and pixel events
- Experience launching and managing paid social campaigns
- Strong written English communication skills
- Strong attention to detail and organizational skills
- Experience working with U.S.-based ecommerce or DTC brands.
- Exposure to campaigns on TikTok and AppLovin is a plus
Benefits
- Competitive salary in the US.
- Fully remote work environment with flexible scheduling
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