Social Media & Communications Manager
Location
United States
Posted
16 hours ago
Salary
$90K - $105K / year
No structured requirement data.
Job Description
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.
We are seeking a strategic, execution-driven Corporate Communications Manager to elevate our brand visibility, strengthen third-party validation, and advance our corporate narrative across digital and external channels.
This role reports into the Director of Brand & Communications and will own and evolve our corporate social media program while supporting analyst relations and external thought leadership initiatives. The ideal candidate brings strong writing skills, digital fluency, and a modern understanding of how communications drives discoverability including familiarity with SEO and emerging AEO best practices.
This is a high-impact role for someone who wants to own a social media program, shape messaging, and contribute meaningfully to brand growth.
Core Functions
Social Media Strategy & Ownership (Primary Focus) (~50%)
- Own and evolve the corporate social media strategy and editorial calendar
- Lead day-to-day management of priority platforms, with a primary focus on LinkedIn, and support for X and YouTube
- Develop and publish content aligned to corporate and divisional priorities
- Elevate thought leadership on priority platforms
- Optimize content using SEO and AEO best practices to increase discoverability and reach
- Monitor industry conversations and identify engagement opportunities
- Track performance metrics and provide insight-driven recommendations
- Partner with Brand and Creative Services to translate messaging into compelling, visually engaging content formats that strengthen brand recognition and differentiation
- Collaborate with the demand generation team to align organic and paid social initiatives, supporting amplification of key campaigns and high-impact content
Internal Social Advocacy
- Enable employees to amplify key company messages through social channels
- Develop guidance and messaging toolkits to support advocacy
External Communications & Thought Leadership (~30%)
- Draft and support development of bylined articles, contributed content, and external messaging frameworks
- Assist in shaping storytelling that resonates with priority audiences across divisions
- Conduct audience and keyword research to strengthen message relevance and visibility
- Support press release drafting and announcement amplification
- Support day-to-day coordination and oversight of the PR agency to help drive proactive media coverage, ensure message consistency, and track performance against communications goals
Analyst Relations Support (Third-Party Validation) (~20%)
- Support coordination of analyst briefings and engagement efforts
- Prepare background materials and messaging briefs
- Track analyst coverage and insights
- Help incorporate analyst perspectives into broader messaging
Team Structure & Collaboration
- Reports to the Director of Brand & Communications
- Works closely with Brand & Creative Services for visual and campaign alignment
- Partners with Demand Generation for paid/organic social integration
- Collaborates with Product Marketing, Content Director and divisional leaders to ensure messaging alignment
What You Will Bring
- 4+ years of experience in corporate communications, PR, or social strategy (B2B preferred)
- Experience supporting analyst relations or third-party influencer engagement preferred
- Strong writing and editing skills, particularly in thought leadership and social media content
- Proven experience managing corporate social media programs
- Familiarity with SEO fundamentals and emerging AEO best practices
- Ability to translate complex technical topics into clear, compelling narratives
- Highly organized with the ability to manage multiple priorities in a fast-paced environment
What Success Looks Like
- A strategic, consistent, and engaging social presence
- Increased brand visibility and share of voice across priority audiences
- Strong integration of third-party validation into corporate messaging
- Thought leadership content that is discoverable, relevant, and resonant
Salary: $90,00 - $105,000 (depending on experience and qualifications)
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