• You will develop, implement, and scale a comprehensive account-based marketing (ABM) program while ensuring consistent coordination between marketing, sales development, and field sales teams. • Your main responsibilities will include: - Building, leading, and evolving the regional ABM playbook, ensuring repeatable, scalable execution - Designing and managing highly personalized, multi-channel ABM campaigns across paid media, email, digital experiences, events, and sales-aligned outreach - Developing and applying account insights and intent signals to inform targeting, messaging, and campaign execution - Partnering closely with Marketing, Sales Development, and Sales teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression - Collaborating with corporate digital marketing teams to build and maintain account intelligence dashboards, integrating data from our martech stack to guide targeting and personalization - Serving as the primary liaison between Sales and Marketing, coordinating communication, expectations, and feedback loops - Defining and tracking key account-based metrics to assess campaign success, optimize performance, and refine strategies for scaling ABM efforts - Communicating ABM strategy, progress, and results to cross-functional stakeholders and leadership