• Collaborate with regional sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business. • Partner with cross-functional teams Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events. • Engage with target accounts for prospecting opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a strategic approach for new account penetration and pipeline acceleration. • Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and follow-up on leads. • Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement. • You'll use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted), target the right accounts, tailor messaging and implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline.