• Identify high-leverage opportunities to drive net-new customer acquisition across segments and products. • Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics. • Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc. • Create and pitch business cases to secure budget for new programs. • Be accountable for influenced pipeline and directly attributable revenue from your initiatives. • Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence. • Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs. • Work with Growth Marketing to ensure programs reach and attract the target audiences. • Collaborate with Sales to ensure programs attract the right customers and support deal velocity. • Operate as the executional “tip of the spear” for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research. • Take ownership of your programs from ideation all the way through execution, scale, and maintenance. • Have a willingness to be a “face” of Pulley when appropriate or required. • Work independently as needed, but know when it’s the right time to mobilize and motivate internal teams. • Be comfortable taking calculated risks. Flag unknowns, model best-case/worse-case scenarios, and commit. • Bring structure that facilitates scale as your programs deliver.