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Role Description

As an Associate, Strategic Alliances, you will play a key role in expanding our partner ecosystem by initiating and deepening relationships with top-tier benefit brokerages. Reporting to the Business Development Manager and working closely with the Head of Growth Marketing and Strategic Alliances Managers, your responsibilities will include:

• Prospecting & Relationship Development:
  • Identify and engage consultants within your assigned set of consulting houses through outbound campaigns, warm introductions, and inbound inquiries.
  • Conduct tailored outreach across Email, Phone, and LinkedIn to drive interest and engagement.
  • Maintain accurate records of outreach activity and progress within CRM systems.
• Event & Conference Engagement:
  • Represent Benepass at consultant-hosted conferences and industry events.
  • Drive meetings and meaningful event engagement with both benefits consultants and their clients.
• Inbound Lead Management:
  • Manage all inbound consultant inquiries from alliance-driven campaigns.
  • Qualify inbound interest and route to appropriate strategic alliances managers and account executives.
• Broker Engagement & Enablement:
  • Assist in recruiting consultants to attend regional events, roundtables, and webinars.
  • Coordinate and secure “lunch and learn” sessions with consulting teams to introduce Benepass and educate on product capabilities.
• Cross-Functional Collaboration:
  • Collaborate with the Marketing and Strategic Alliances Managers to align campaign targets, timing, messaging, and follow-up.
  • Provide feedback to internal stakeholders based on broker conversations to improve partner-facing collateral and GTM strategy.
• Pipeline Management & Reporting:
  • Maintain clean, accurate broker engagement records in Salesforce and other systems.
  • Report regularly on outreach, meetings booked, and key broker engagement metrics.

Qualifications

• 1–2 years of professional experience in a client-facing role within a benefits consulting, brokerage, or advisory environment (e.g., Analyst, Associate, Consultant).
• Proven experience engaging external stakeholders through email, phone, and LinkedIn, with the confidence to proactively initiate conversations and build trusted relationships.
• Comfortable executing outbound prospecting, including making phone calls and crafting highly personalized outreach tailored to benefits consultants and brokerage teams.
• Hands-on experience using CRM systems (Salesforce preferred) to manage pipelines, log activity, and maintain accurate, high-quality data.
• Familiarity with sales engagement platforms such as Outreach.io (or similar tools) to build, manage, and optimize outbound sequences.
• Highly coachable and intellectually curious, with a strong desire to develop commercial acumen and go-to-market skills.
• Strong written and verbal communication skills, with the ability to clearly articulate value and represent Benepass professionally to external partners.
• Thrives in a fast-paced, high-growth environment, demonstrating ownership, accountability, and the ability to collaborate effectively across teams.

Requirements

• Base Salary: $80,000
• Variable Compensation: $30,000 annually; paid monthly, uncapped
• On-Target Earnings (OTE): $110,000
• Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.

Benefits

• 95% coverage of medical, dental, and vision
• Fantastic benefits, including:
• $250 WFH setup
• $150/month cell phone + internet
• $100/month Wellness
• We offer several team onsites a year
• Flexible PTO