This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

We’re seeking a dynamic, results-driven Event Manager to lead Stronghouse’s strategic event and brand activation initiatives throughout the Midwest. Based in Minnesota, this role is responsible for planning and executing customer-facing events, trade shows, and community activations that strengthen our brand presence, drive high-quality leads, and support local and regional sales goals. The ideal candidate is a hands-on leader who thrives on creating engaging experiences, building strong teams, and turning every event into an opportunity to deepen customer trust and awareness.

• Plan, organize, and execute customer-focused events, trade shows, and showroom activations across Minnesota and surrounding Midwest markets.
• Develop targeted event strategies that generate leads, elevate brand visibility, and align with local market priorities and national objectives.
• Collaborate with promoters, influencers, and event coordinators to maximize event engagement and deliver exceptional customer interactions.
• Oversee event logistics, budgeting, and on-site operations to ensure smooth execution and measurable ROI.
• Recruit, train, and develop a high-performing team of event specialists and brand ambassadors.
• Coach and motivate staff to improve customer satisfaction, show efficiency, and lead-to-appointment performance.
• Foster a culture of professionalism, enthusiasm, and accountability that reflects the Stronghouse brand experience.
• Lead strategic growth initiatives across Stronghouse’s diverse home exterior services through regional event-based marketing opportunities.
• Define, track, and optimize key performance metrics - including lead generation, appointment setting, conversion rates, and event ROI.
• Manage and strengthen relationships with local event promoters, venue partners, and community organizations to enhance visibility and attendance.
• Continuously evaluate event performance to refine strategies, improve engagement quality, and support overall business goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 3 - 5 years of experience in event management, brand activation, or experiential marketing - ideally within home improvement, construction, or consumer services.
• Proven leadership experience managing and developing teams to achieve performance goals.
• Strong organizational and project management skills with the ability to manage multiple events and priorities across locations.
• Excellent communication, relationship-building, and public-speaking skills.
• Willingness to travel up to 50% throughout US to regional offices and shows; ability to work evenings and weekends as required for events.