a new age/new era digital advertising and marketing services company

Associate Director, Digital Strategy

DirectorDirectorFull TimeRemoteTeam 5,001-10,000Since 2018H1B No SponsorCompany Site LinkedIn

Location

Michigan

Posted

5 days ago

Salary

$97K - $118K / year

Bachelor Degree5 yrs expEnglish

Job Description

• Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $500K+/month in media spend • Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact • Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals • Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments • Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality • Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot. • Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey • Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions

Job Requirements

5+ years of digital marketing experience with a strong focus on B2B performance strategy
Proven success leading paid media programs for enterprise or mid-market B2B clients
Deep understanding of full-funnel marketing and account-based strategies across digital channels
Experience translating CRM data and sales metrics into actionable media insights
Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders
Collaborative leader who enjoys fostering cross-functional team success
Strategic thinker with a performance mindset—you balance long-term growth strategy with day-to-day optimization
Known for driving clarity, creativity, and innovation in complex B2B environments
Bachelor's degree or equivalent work experience.

Benefits

Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)