• Identify new product opportunities aligned with our mission, science standards, and brand positioning • Translate consumer insights, scientific trends, and internal strategy into a clear product roadmap • Prioritize what to build — and what *not* to build — based on impact, feasibility, and focus • Own the full lifecycle of assigned products and SKUs • Develop detailed product briefs, including: Target consumer and use case, Functional outcomes and scientific rationale, Claims guardrails, Target cost of goods (COGS), Format, flavor, and dosage constraints • Manage internal and external formulators to deliver against product requirements • Drive cross-functional decision-making, timelines, and trade-offs • Own launch readiness across all functions • Ensure formula finalization, compliant labeling, supply readiness, and accurate educational materials • Act as the final internal approval point prior to product launch • Serve as the primary point of coordination between formulation, supply chain, regulatory, QA, brand, and marketing teams • Partner with supply chain and operations early to validate feasibility, cost targets, and timelines • Work with regulatory and quality teams to ensure compliance across intended markets • Align with brand and marketing teams on positioning, education, and launch planning • Monitor product performance against expectations post-launch • Partner with customer experience teams to identify issues, feedback, and opportunities • Manage ongoing product updates, including: Reformulations, Ingredient or supplier changes, Label and claims updates • Ensure continued regulatory compliance throughout the product lifecycle • Manage the broader product portfolio, not only new launches • Evaluate when to invest, refresh, extend, or sunset products • Support geographic and channel expansion by adapting formulations, labeling, and claims as required