• Own and lead high-impact client growth initiatives that materially impact revenue, conversion, and long-term customer value. • Drive strategy and execution across key growth areas including conversion optimization, upgrades, pricing and packaging, monetization experiments, churn reduction, and winback programs. • Identify, evaluate, and prioritize growth opportunities using a combination of data analysis, impact modeling, and experimentation. • Develop clear product requirements, success metrics, and experiment designs to maximize learning and business impact. • Build and maintain forecasting and impact models to inform prioritization, roadmap decisions, and executive communication. • Partner closely with Engineering and Design to deliver high-quality experiences efficiently in an agile environment. • Collaborate with Design to create user experiences that are both intuitive and effective at driving growth outcomes. • Perform UAT and functional QA to ensure launches meet quality and performance standards. • Internally: Work cross-functional with all parts of the company (development, support, marketing, business development, operations) in order to (a) convert their insights into product improvements; and (b) to convey the performed changes to them and to make sure they are being integrated and used effectively. • Externally: Connect with all external stakeholders (members, providers, marketing channels, business partners, regulators) both inbound and outbound to make sure our product is meeting their needs and requirements. • Participate in defining growth strategy and long-term product direction for the client experience. • Own and obsess over core growth KPIs, continuously seeking opportunities to optimize and improve performance. • In a nutshell: [Ideate, execute, test, measure, analyze, learn, iterate] x ∞