Manager, Market Intelligence

ManagerManagerFull TimeRemoteTeam 5,001-10,000Since 1897H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

11 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglish

Job Description

• Be a trusted strategic partner to several cross-functional teams, with Brand Marketing and Innovation teams as primary stakeholders. • Uncover critical dynamics of purchase behavior that guide business decisions. • Present actionable insights to ensure that Smucker teams have a thorough understanding of market dynamics. • Use your strong analytical skills to transform data into insights, convey complex analysis into simple conclusions and recommendations. • Present findings that empower others to drive action and improve business results. • Lead ongoing business review analysis and cross-functional discussions. • Communicate key business opportunities and risk related to market share, category trends, competition, innovation, distribution, pricing, promotion and media optimization. • Continually “dig deeper” to uncover the drivers of business results and the implications for our brands. • Utilize tools to predict media performance and scenario plan to drive improved ROI. • Collaborate with data vendors to drive best-in-class partnerships that maximize analytic capabilities. • Partner with Insights team members to ensure that a total suite of insights capabilities is leveraged to address business questions in a holistic manner

Job Requirements

  • Bachelor’s degree
  • 5 years of experience analyzing, validating, and synthesizing data into actionable insights
  • Experience with a Consumer-Packaged Goods (CPG) company, retailer, or syndicated data provider
  • Strong sense of curiosity and initiative to answer key business questions
  • Desire to understand consumer behavior and have a passion for strengthening brands
  • Experience with analyzing Retail POS and Panel Data within Circana or Nielsen
  • Highly collaborative with the ability to consolidate information and drive swiftly towards answers.
  • Knowledge of data analytics, modeling approaches and growth minded towards new approaches.
  • Ability to identify patterns, test and learn and draw conclusions from ambiguous data.
  • Strong attention to detail and high accuracy of output.
  • Ability to present complex information with simplicity.
  • Develop a strong point of view and effectively present to all levels of the organization.
  • Efficiently manage multiple projects simultaneously.
  • High level of integrity and emotional intelligence.
  • Knowledge of marketing and sales practices, consumer and retail environment.
  • Knowledge of Kantar, Numerator, ShopperSights/Spectra.

Benefits

  • Our culture is rooted in our Basic Beliefs
  • A competitive Total Rewards program
  • Supporting every employee by meeting their physical, emotional, and financial needs

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