Latch is now DOOR.

Manager, SEO – AEO

SEO MarketingSEO MarketingFull TimeRemoteTeam 201-500Since 2014Company Site LinkedIn

Location

United States

Posted

43 days ago

Salary

Not specified

Bachelor Degree3 yrs expEnglish

Job Description

• Lead the full strategy and execution of SEO and AEO programs to drive organic visibility, traffic, and engagement across traditional search and AI-powered platforms. • Optimize HelloTech’s website performance and conversion funnel, identifying opportunities to improve UX, reduce bounce rate, and increase booking and lead conversions. • Build and scale high-impact content that ranks in Google, appears in featured snippets, and is favored by LLMs like ChatGPT and Gemini. • Partner with design and engineering to execute conversion rate optimization (CRO) tests. • Manage technical SEO health including site speed, mobile performance, structured data, crawlability, and Core Web Vitals. • Use AI tools to accelerate content strategy, keyword clustering, and site audits. • Establish reporting frameworks that track organic traffic, keyword performance, site engagement, conversion rates, and revenue impact. • Collaborate across Marketing, Product, and Engineering to align on-site structure and campaigns with SEO and CRO best practices.

Job Requirements

3 to 5+ years of hands-on SEO experience with proven results in both D2C and B2B environments.
1+ years of AEO experience.
Demonstrated ability to lead both strategy and execution across SEO, AEO, and CRO initiatives.
Experience working within Webflow or similar visual CMS platforms.
Deep technical SEO knowledge including crawl optimization, Core Web Vitals, schema, indexing, and JavaScript rendering.
Strong experience with conversion rate optimization, website analytics, and A/B testing tools (e.g. Google Optimize, VWO, Optimizely).
Expertise in Answer Engine Optimization, with an understanding of how to rank in AI-powered search experiences.
High comfort level using AI tools to streamline workflows and optimize content at scale.
Proficiency with Google Search Console, GA4, SEMrush, Ahrefs, and CMS environments.
Strong understanding of content frameworks that balance search demand, UX, and conversion intent.
Analytical mindset with the ability to report on performance and recommend data-driven optimizations.
Strong communicator who collaborates effectively across content, design, product, and engineering.

Benefits

Competitive compensation packages reflecting skills and contributions.
Comprehensive suite of benefits including employer-sponsored health, dental, vision, and life options.
Generous PTO.
Company-supported parental leave for both primary and non-primary caregivers with tiered return-to-work options.
Flexible time off policy.
Flexible working days.