• Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance • Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders • Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites • Write effective web copy for the purposes of marketing websites in diverse verticals • Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues. • Perform weekly analyses with Google Search Console and other tools to track and monitor changes • Create beautiful spreadsheets that will drive recommendations and tell stories • Brainstorm test ideas and experiments to improve overall search presence, content and user experience • Do whatever it takes to grow the online presence of our clients • Coordinate and oversee SEO-based content creation • Generate creative link building ideas to develop as content and pitch to journalists/bloggers