• Own marketing measurement and performance reporting across channels including Google Ads, Meta, email, and affiliates. • Build scalable, executive-ready dashboards (primarily in Hex) that track ROI, CAC, LTV, payback period, and campaign performance across business lines. • Improve attribution and campaign performance visibility beyond basic first/last touch approaches, ensuring marketing reporting ties back reliably to orders and revenue. • Partner directly with channel owners to identify the right metrics, extract key fields from marketing platforms, and create consistent reporting foundations. • Lead performance optimization efforts for priority channels, with Google Ads as the primary initial focus. • Design and analyze incrementality and lift testing approaches (starting with geo lift studies) to measure true marketing impact. • Support faster campaign iteration through structured post-campaign analysis and ongoing performance insights. • Bring strong metric governance and discipline to ensure marketing teams and leadership can confidently act on performance data. • Communicate clearly with executives and stakeholders, including the ability to push back on misleading attribution signals.