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Role Description

This role involves being a key driver of customer advocacy and reference engine at Torq, helping to turn delighted customers into strategic voices that bolster our brand and accelerate sales momentum.

• Build & Manage Customer Advocacy Program
  • Define, deploy, and manage a structured customer advocacy process spanning all major reference types (1:1 phone references, analyst references, public testimonials, speaking spots, etc.)
  • Recruit, nurture, and prepare customers to participate in reference activities, ensuring they are set up for success and satisfaction.
  • Track and manage customer reference requests and fulfillment across Sales, Customer Success, Product Marketing, and other stakeholders.
• Create & Curate Compelling Customer Content
  • Build a library of customer testimonials, encompassing various industry verticals and geographies that showcase business value delivered by Torq.
  • Own the process for developing customer stories, from interview to approval, editing, and publication.
• Prove Cross-Functional Impact
  • Partner with Sales, Customer Success, Product Marketing, and Demand Marketing to ensure consistent delivery of customer narratives that support demand gen, product launches, and analyst relations (AR).
  • Develop internal guidelines on customer reference usage, tracking, and compliance with legal and/or brand guidelines.
  • Define and monitor KPIs for customer advocacy (e.g., reference utilization, content output). Continuously optimize programs based upon these performance insights.

Qualifications

• 5+ years of B2B customer marketing, advocacy, or related program management experience, ideally within cybersecurity and/or high-growth startups
• Track record of building and scaling customer advocacy/reference programs, including developing customer content and managing executive relationships
• Strong project management skills and proven ability to coordinate across Sales, Product, Customer Success, and Marketing functions
• Excellent written and verbal communication, especially in interviewing customers and crafting persuasive, authentic narratives
• Data-driven mindset with experience defining and reporting meaningful metrics

Requirements

• Experience with advocacy/reference management tools
• Comfort engaging with senior customer executives and external audiences
• Passion for cybersecurity and fluent in enterprise buyer process
• Bachelor’s degree in Marketing, Communications, Business, or related field

Benefits

• Impact & Visibility: End-to-end ownership of customer advocacy engine, influencing sales cycles, brand perception, and analyst validation.
• Fast-Growing Cybersecurity Startup: Dynamic, high-growth environment where your work helps shape authentic narrative and drive measurable business impact.
• Collaboration and Innovation: Empowered to test, iterate, and evolve programs that elevate customers’ voices.
• Growth Mindset: Exposure to diverse customer segments, executive engagement, and thought-leadership initiatives builds deep expertise for career growth in customer and product marketing.