• Shape and execute corporate social content • Execute Zillow’s corporate social strategy across LinkedIn, Instagram, YouTube, and emerging platforms, in close partnership with the Senior Manager • Own day-to-day content planning, publishing, and approvals across corporate channels • Help determine what content belongs on which platform—and why—based on audience behavior, performance data, and cultural context • Bring a strong point of view on formats, cadence, and creative direction • Create and refine content hands-on • Write and edit clear, compelling, platform-native social copy • Be comfortable creating and shaping content directly—writing, refining assets, and occasionally handling light editing when needed (editing experience is a plus) • Spot creative opportunities through social listening, trend monitoring, and cultural awareness • Apply learnings from how leading brands show up on social, without chasing trends blindly or forcing moments • Monitor performance, conversations, and real-time activity across platforms • Prepare channel-level reporting and contribute to monthly scorecards • Analyze what’s working (and what’s not) and translate insights into concrete recommendations • Manage timelines, workflows, and approvals across multiple stakeholders and workstreams • Keep projects moving efficiently in a remote environment, with strong ownership and follow-through • Partner with Communications, Government Relations, Brand, Talent Brand & B2C & B2B marketing teams to ensure clarity, consistency, and quality • Support community engagement and contribute to real-time monitoring and crisis readiness