• Architect and launch the end-to-end sales and marketing strategy for PROVE’s Bulk Purchase product. • Segment the provider landscape, identify highest value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral for each group. • Build a structured demand generation engine that blends targeted outbound programs, high impact inbound channels, industry events, publications, and strategic partnerships. • Represent PROVE as a subject matter expert and thought leader in the personal injury ecosystem, including conferences, webinars, and industry forums. • Create competitive positioning and messaging that differentiates PROVE in the market. • Lead development of all market facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral that clearly articulate PROVE’s Bulk Purchase value. • Develop a publishing strategy that includes white papers, educational content for providers, and PROVE authored insights that establish thought leadership in the market. • Strengthen PROVE’s visibility across relevant associations, journals, and digital channels through targeted, measurable marketing initiatives. • Oversee digital marketing, email outreach, and lead nurturing workflows that support lead generation, qualification, and pipeline acceleration. • Drive predictable pipeline growth through structured outbound programs and effective conversion of inbound leads. • Own the full sales cycle from initial outreach and needs assessment through qualified opportunity creation and smooth handoff to the investment team for structuring and closing. • Provide executive level forecasting, funnel analysis, and insights into deal velocity, conversion rates, and revenue trajectory. • Conduct regular pipeline reviews, deal strategy sessions, and coaching conversations to improve effectiveness and shorten sales cycles. • Ensure Salesforce and related systems reflect accurate, timely, and complete data across all stages, and establish CRM standards and operating rhythms that support scale. • Build and scale a high performing sales and business development team, including recruiting, onboarding, training, and ongoing performance management. • Define clear processes, playbooks, and expectations that enable consistency, quality, and repeatability across all stages of the funnel. • Foster a culture of accountability, collaboration, and continuous improvement. • Partner with leaders across the organization (Finance, Legal, Operations, and Servicing) to simplify and translate complex concepts into compelling narratives and content that resonate with medical providers. • Collaborate with leadership to address capability needs, inform product strategy, and achieve revenue targets. • Ensure seamless coordination between sales, investment, and client success teams to support a smooth transition from prospecting to execution and post-acquisition management.